Every website reacts according its architecture; it has eventually become a prime issue of concern for SEOs. It is not the SEO which is affected by the poor website architecture; it is also raised the hairs on the hands of website developers. Architecture is the stepping stone or in simple words foundation of an entire website. While building a new website, there are a certain measure that must be cross checked. If the concern is not shifted towards building a website: a search engine friendly website, then the failure can cause some serious problems and will also lead to hampering the SEO efforts. At the end, this will ultimately result in the higher development cost to fix the problems.Every website reacts according its architecture; it has eventually become a prime issue of concern for SEOs. It is not the SEO which is affected by the poor website architecture; it is also raised the hairs on the hands of website developers. Architecture is the stepping stone or in simple words foundation of an entire website. While building a new website, there are a certain measure that must be cross checked. If the concern is not shifted towards building a website: a search engine friendly website, then the failure can cause some serious problems and will also lead to hampering the SEO efforts. At the end, this will ultimately result in the higher development cost to fix the problems.
The 2 key people who create a website i.e. Website Managers and Website Developers should take initial hard steps so that there will no issues in the optimization process.
Website Managers: – The primary responsibility of a Web Manager is to build a site that will a search-engine friendly one and is also ready to get optimized and promoted well. All they have to do is to manage the website and hand it over to the developers who will later on handle it.
Website Developers: – Being one of the integral parts in the development of a website, they should be more focused towards creating a search-engine friendly website for all the clients they have. By implementing certain methods or following some said measures, they can easily save their clients hard earned money when they bring in a website marketing consultant to analyze it. Because this just a foundational stuff can result in an effective and efficient Web Marketing and SEO.
For making the move of the developers and managers easy some ways are mentioned below that will help them in making a search engine friendly site.
Avoid HTML frames: – This is one such step which has not much relevance as there aren’t many web developers today who uses HtML frames. But if you have hired a guy who is not much capable and is using constantly HTML frames, that you can do two things either you fire that guy or you will FIRE that guy.
Redirect old URLs: – Before removing any old site, do not forget to capture all the current URL so that they can be easily used to redirect any URLs that has been changed and are no longer valid. This will inevitably increase the authority value of those pages that they have earned in the past which can be easily passed on to the new corresponding pages.
Establish a balanced directory structure: – Try to strike a good to very good balance between deep and shallow while developing a navigation/page hierarchy. As no visitors would like to go through the rough a feeling of sticking in a queue, attempts should be made in order to prevent extra options from the homepage from to a reasoned selection.
Have a proper page hierarchy: – Every developers should try to use such kind of page URLs that establishes a hierarchical format that eventually mimics the navigation of the website. Moreover, attempts should be made in creating a navigational categories and subcategories in the page URLs.
Implement absolute links in the navigation: – Most of the developers use some kind of relative links that helps them in the easy maintenance and movement of the website. However this is not a god practice at all as the relative links can lead to problems with the interpretation and scraping.