Building a great website takes more than looking to buy a domain name and throwing a few pages together. For a website to be successful, it must offer some type of value to a visitor. Whether you are putting together a website for e-commerce or simply to explain the features of your brand, you will need to have a few things in place so you can have your best chance for success. Here are some tips you can use to build a great website.
Know Your Goals
Before you get started with any website building, you must understand what your goals are and what you want to accomplish with your website. Many brands want to make direct sales with their websites. However, if your business is not selling products and services online, the goal of your website is a bit different. It could be to inform customers of your products and your brand. It could be to offer advice for how to use products and services you provide, or it could be something more entertaining to your visitors. Once you have this goal set, you can begin building your website with your customers in mind.
Focus on User Experience
Once you are building your website, the key focus to is to make sure that each user has a great experience. Brands want to keep visitors on the site for more than just a few minutes because that ultimately leads to higher sales. That is why you have to know your customer well to understand whether they want to learn, shop or be entertained.
Create Engaging Content
Your brand’s reputation is what draws people in. What will keep them on the website is the content you provide. When it comes to content, the best strategy is to have a mix of written content, photos, and videos. That way you will be able to appeal to different types of customers while still providing them with the information and entertainment value they need.
Make sure to keep your website content accurate, informative and timely in order to keep your visitors coming back to check out what’s new.
Have a Solid Call to Action
A call to action is the point where you close the deal–it’s the point where you are asking a site visitor to become a customer. A clear call to action will allow them to make the decision on whether they choose to work with you, and why they would want to do that. For e-commerce businesses, a call to action may include incentives such as free shipping, discounts, and other perks. For websites that do not do direct sales, your call to action is even more important, because you are asking your site visitors to do more than just click a buy button. You are asking them to send an email, make a phone call or something else that may take time and effort. With a good call to action, your visitors will see the benefit of becoming your customers.
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