San Diego entrepreneurs and business owners have many choices when it comes to marketing. Everything from social media to customer referral programs keep most business owners so busy that they often end up feeling as if they are swinging at the air instead of hitting a home run when it comes to their marketing. Admittedly, there are a lot of marketing options out there so it is very easy to want to try everything. However, in an effort to “swing for the fence” businesses get bogged down under the weight of marketing techniques that make big promises yet fail to deliver while the simplest and most effective tools, such as custom embroidered hats, are overlooked. Using branded embroidered caps is one of the most effective, time-tested, and affordable marketing techniques around.
If you want your marketing to stand out more than ever before, check out these five ways your San Diego business can use embroidered hats and hit a home run with your marketing.
Use Embroidered Caps as Part of Your Uniforms
Don’t overlook the obvious. Having branded uniforms presents a united and professional look. It makes it easy for clients and customers to identify your employees when they need help; and easier for you to see them in order to manage workflow and productivity. Using customized hats also gives the business a feeling permanency, authenticity, and authority to which the customers respond positively.
Build Your Tribe
In many marketing techniques, building a brand army is an arduous and time consuming task. In online marketing for example, you may garner thousands of followers, but only a few that will carry your brand name beyond that “like”. Custom caps for your business do that effortlessly and work “off the clock” to help achieve your marketing goals. Any cap worn in public is instant advertising and the person considered a devotee, even if they have never been your customer themselves. By providing caps to your customers you allow them to form a tribe and instill the sense of ownership in your brand. Consider giving repeat customers and other trusted friends your branded hats.
Use Custom Caps as Gifts and Rewards
If you run contests be sure to use embroidered caps as part of the winner’s swag. Everyone loves to win free stuff and if the prize is high-quality and functional, they are more likely to keep it for a longer period of time and much more likely to use it or pass it along to someone else that will. This gives your marketing legs that reach your target audience and builds brand recognition. Consider the many ways you can use caps as gifts and rewards, such as with purchase, in response to customer comments, and for referrals. When you give to your customers, they will always give back to you. Reciprocity rocks marketing.
Use them to Set Yourself Apart from Others
Consumers have choices. Usually they have a lot of them. If you ask a customer why they chose this business over that business, it comes down to which one was most memorable. That is why it is so important to stand out from among options. When it comes time to choose a service, customers choose and trust one whose brand is familiar to them. Equally valuable, customers recommend businesses that come to mind first. When others see your branded caps on someone else, they consider that a recommendation, and log it in their memory for future reference. Ultimately, custom caps tie your name and service to a memorable color and logo that keep customers coming back.
Branded Caps Help in Recruitment
Every business needs quality employees, but getting them and keeping them can be a difficult task. Another way you can use branded embroidered caps to help promote the success of your business is by using them in recruitment. A solid professional image is a talent magnet. It shows you are dedicated to your business which means you value skilled employees. This makes your business extremely attractive to the most qualified talent pool.
Even with all of the possibilities in electronic media and marketing, some things remain the same. Physical branding will always rank as most effective because it represents something solid, and lasting—it is not only a link to your business, but to the customer’s own story. And that is priceless.
If your business does not have embroidered caps featuring the business name or logo, you are missing out on one of the most proven, powerful, and affordable marketing opportunities around.
For more information visit : http://www.embroidme-sandiegocentral.com/